Identify Your Unique Angle for Blogging Success

What unique perspective sets your blog apart? Discovering this is crucial to shaping your blog's future. Here’s how you can find your unique selling proposition in a saturated blogging world:

Write a Professional and Personal Bio

Understanding your history and experiences is key to determining your unique slant. Begin by writing a detailed professional bio that outlines who you are and the experiences that inform your blogging efforts. Share this on your "About Me" page to connect with your readers.

Solve a Specific Problem for Your Readers

Readers will return to your blog if you actively help them solve problems. Identify the challenges your audience faces and focus on providing solutions. For example, a sustainability blog might offer tips on composting at home.

Choose an Editorial Approach

Decide whether you'll share opinions on trending topics, provide how-to guides, compare products, or share original research. Your approach should align with the topics you cover and the problems you aim to solve.

Name Your Blog

Get creative with your blog name, ensuring it is easy to say and spell. The name should reflect your blog's message and be simple to remember as a URL. For instance, DIY MFA is about self-guided writing education, clearly linking the name to its content.

Create Your Blog Domain

Your blog’s domain will be your online address, like www.yourblog.com. If you already have a website, consider creating a subdomain, such as blog.yourcompany.com, to house your blog content.

Choose a CMS and Set Up Your Blog

A Content Management System (CMS) allows you to build and maintain your blog without coding. Popular options include HubSpot’s Content Hub and self-hosted WordPress sites on platforms like WP Engine.

Customize the Look of Your Blog

Reflect your brand and content theme in your blog’s design. For instance, a sustainability blog might use green colors. Incorporate your logo and create an "About" page that explains your blog’s mission and supports your brand.

Write Your First Blog Post

Start with specific, low-competition topics to give your blog a chance to rank well in search results. Choose a topic you're passionate about and knowledgeable in.

Avoid “how-to” posts initially; instead, establish your credibility with engaging content such as listicles, curated collections, or news pieces.